Your data, your priorities, your way of working. I help organisations turn complicated information into clear, useful insight and practical tools their teams can feel comfortable using.
Based in Berkshire · Supporting organisations across the UK
FROM INFORMATION TO INSIGHTPeople first
Make the complex feel clear.
Useful analysis starts by understanding the people behind the question.
ListenUnderstandAct
Illustrative visual · no client data
Tailored to your toolsDesigned for real peopleQuality at the centreBuilt to last
HOW I CAN HELP
Clear answers. Made for your organisation.
There is no standard package to squeeze your organisation into. We start with what you need to understand, what you already use and what would make work easier for your team.
01
Bespoke analytics & reporting
Dashboards and reports shaped around your questions, measures and decisions—not a one-size-fits-all template.
Power BI dashboards and semantic models
KPI and performance reporting
Reporting workflows and automation
02
Complex data, made usable
I translate detailed analysis into plain-language insight, so people can see what matters and decide what to do next.
Trend, pattern and performance analysis
Clear narrative and recommendations
Simple, accessible reporting tools
03
Forensic data & intelligence
Careful investigation of fragmented information to trace inconsistencies, understand relationships and follow evidence to its source.
Data quality and consistency reviews
Exploration of anomalies and patterns
Transparent findings and limitations
04
Efficient, lasting improvements
Improve the way information moves through your work, saving avoidable effort and helping people focus on the service itself.
Process and reporting improvement
Tools that fit your existing software
Documentation, training and handover
Working with your tools: My experience includes Power BI, Alteryx, Tableau, SQL, Python and R. The right solution may be a better use of what you already have; I’ll recommend a change only when it serves your needs.
A HUMAN WAY TO WORK WITH DATA
Understand first. Build something people can use.
Good analytics is a partnership. I take time to listen, make the work feel clear and involve the people who will use the outcome.
01 / Listen
We talk through your goals, pressures and the decisions you need to make.
02 / Understand
I explore your data, systems and processes, following the evidence and asking careful questions.
03 / Shape
Together we agree a proportionate scope and design that fits your team and existing tools.
04 / Deliver
I refine the solution with your feedback, keeping quality and usability in view.
05 / Enable
You receive a clear handover, useful documentation and the confidence to keep using it.
Efficiency matters. Quality matters more. I look for ways to reduce unnecessary effort and make costs work harder without compromising the quality of your service or decisions.
EXPERIENCE THAT MAKES A DIFFERENCE
Practical progress, with people in the picture.
ANALYTICS TRANSFORMATION
More consistent reporting. Stronger in-house confidence.
In a large organisation, I helped lead a move from overlapping analytics tools to a shared Power BI approach. Reporting became more consistent, avoidable software spend was reduced, and training and a Super User community helped teams maintain and develop their own reports. The work received internal recognition.
PUBLIC SERVICE INSIGHT
Complex performance information, easier to navigate.
For a public service organisation, I brought varied performance information into clear reporting for leaders and stakeholders. The work made it easier to see progress, explore issues and focus conversations on where support or improvement could make a difference.
Client examples are kept anonymous. Every engagement has its own context, people and definition of success.
THE PERSON BEHIND PREDICTIVE INSIGHT
Hello, I’m Daniela.
I’ve spent my career helping people make sense of information, improve how work gets done and make better-informed decisions.
My experience crosses public service, business intelligence, aviation and operational support. I’ve worked with financial and performance reporting, process improvement, dashboards and complex organisational data. Across different industries, one lesson has stayed with me: a technically impressive report is only valuable when it makes sense to the people who need it.
I hold degrees in Political Science and International Law and Diplomacy, with study in psychology and sociology, and I’m a Microsoft-certified Power BI Data Analyst. That mix shapes how I work: I bring analytical rigour and curiosity, while paying attention to how people think, feel and use information in real situations.
I care about making the work understandable and comfortable to take part in. I use evidence, experience and human judgement together—then leave you with a solution that is practical, maintainable and able to grow with you.
LET’S MAKE YOUR DATA MORE USEFUL
Tell me what you’re trying to make clearer.
We can start with a friendly conversation about your goals, your data and what would help. There’s no pressure to arrive with a perfect brief.